If he fails and his more socially progressive rival, party President Brian Topp, succeeds instead, this, too, will be a game-changer.
So will a bigger hole in the ozone layer, another traffic accident involving Lindsay Lohan, the patch of rust on my rear, passenger-side bumper, and the fact that I forgot to buy cream for my morning coffee. Game-changers. All of them.
Investopedia.com characterizes a person endowed with this winning quality as “a visionary”. Specifically, he or she is someone who “uses creative innovation to alter their business plans, or conceives an entirely new plan by exploring new locations and different products.” Alternatively, a game-changer can be a set of circumstances that contrives to alter “the way something is done, though about or made.”
Clearly, Investopedia.com is behind the curve. It certainly isn’t a game-changer; these days, one needs only self-identify (another expression that makes my teeth itch) as a “man-handler of custom” to be one. A game-changer, that is.
Consider the laughing Trilby on the Weather Channel who, earlier this week, predicted unseasonably warm temperatures in southern New Brunswick. “I don’t mind going out on a limb,” she chirped. “I’m a game-changer.”
Then there’s the patron of a Moncton coffee shop who was overheard explaining to his companion why he’s decided to leave the car at home and walk to work. “It’s simple,” he declared, without a trace of irony. “I’m a game-changer.”
Google the phrase and in precisely 0.25 seconds, you’ll pull up more than 52 million results – everything from GameChanger.net to a Time magazine special on “innovators and problem-solvers that are inspiring change in America” to a dissertation on whether Google is, itself, a game-changer.
My favourite, though, must be former CNN anchor Greta Van Susteren’s January 10 blog post, in which she asked her faithful readers: “Can we drop the word ‘game-changer’ for a week? It has been overused in describing politics. . .What do you think?”
I think it’s an excellent idea, but not very practical.
“Game-changer” is one of those memes that’s born and bred for the Internet. Like “action plan”, “outside the box”, “going forward”, “goal oriented”, and “world class”, it manages to inspire confidence without denoting meaning – qualities that guarantee its ubiquity in the metasearches that continuously, silently trawl cyberspace for content.
In fact, the only way to halt its march towards lexicological dominion – to change the game, as it were – its to invent a new one to take its place in the hearts of minds of the reliably lazy, easily amused, legions of keyboard-tapping zombies.
Fortunately, the good folks at squidoo.com – a sort of social network for polymaths – provides plenty of rich options in its collection of “Weird Words”, which may, or may not, actually exist in any language.
For example, am I really a game-changer for predicting the weather correctly?
Or am I just using my “jobbermole” (brain) without “juvament” (help) from “japers” (inferiors)?
Similarly, am I a game-changer for walking to work?
Or do I merely “dwang” (agonize) too much about the fact that I’m a “dangwallet” (spendthrift). Truly, am I a dwanging dangwallet?
And if Mulcair should get his party’s nod, will the consequent, pro forma celebration really amount to a game-changer?
Or should it be described more accurately as “cloakative” (superficial), despite the evident “crocitation” (crowing) to the contrary.
Ah, yes. . .cloakative crocitation.
I foresee a bright future for a phrase of such near-perfect political utility in 21st century Canada.
It could even be a game-changer going forward out of the box in this, our goal-oriented, world-class kakistocracy (government by the worst people).
Alec Bruce is a Moncton-based writer on politics, economics and current affairs. Check out his other blog here at Atlantic Business Magazine (ABMOnline): The Uneasy Chair.